Over the years, some things never lose their value, like banner ads.
Banner advertising; it is extremely important because it imprints your brand into the visual memory of the users you provide products and services to. Purpose is to ensure that active visitors in the digital environment turn to your brand without wasting time.
You may want to do a detailed research before you decide to watch a movie that requires two hours of your life, but a poster that distinguishes itself from dozens of them can be enough to take you directly to the movie theater.
The power of visual advertising is being able to directly convey the confidence that the promised product or service will be offered completely; in other words, it has an intriguing appeal.
What Do We Pay Attention To In Animated Advertising Design?
1. Let your brand reflect its own color and language
2. To create a simple moment that will keep the attention
3. To put forward the emphasis of the message that is wanted to be given
4. Scaling to many site standards
5. Keeping the attention by taking into consideration on the 30-second rule
6. Use a clear call to action to guide the visitor.