Concept is first, gain is later!
Brand strategy basically; it is an application where you reveal why your target audience should prefer you. Every stage, from telling your brand story to packaging design, from preparing a slogan to SEO studies, it is a routine step that your competitors have already passed, and you will show your difference only with an expert staff.
The main application that will set you apart from your competitors is your brand strategy; your expert staff are your companions with whom you will carry out this strategy. Since logo, name or colors alone will not be enough; principles, decisions and self-confidence must be your constant collaborators.
You should be able to answer the question directly: “Why us?”
The answer should be very clear: “Because we have a concept!” From this answer one might think that every brand has a concept; you may not see a difference that will separate you from them. But the reality is not like that at all! Many brands that you have not even heard of today were mistaken in thinking that they have concepts that appeal to everyone. They were wrong, because what they thought was a concept could not go beyond imitating one another, they were targeting all audiences instead of only appealing to their target audience.
Needing companions to avoid making the same mistakes is not new. Besides it is also not new that the most adventurous, experienced and enjoyable companions in the industry meet at Bir Logo.
Things to Consider About Brand Strategy:
1. Making sacrifices “now” with the idea of “future”
2. Determining what expectations your mission will create in your target audience
3. Be consistent and easily identifiable
4. Aiming at global expansion by prioritizing universal values that can be integrated into national cultures
5. Not to forget that your target audience needs attention