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In present day, newly named Google Ads is the most popular advertising model among the methods used to achieve organic visibility. In this system where a fee is paid per ad displayed, there is a competition among the advertisers.
Expressing the products or services offered as keywords is extremely important in turning the competition in favor of your brand. Your ads can appear on all channels and websites when your target audience searches for the product or service you describe with the keyword in the Google search engine.
Higher the limit you pay for the keyword, higher your ad will rank in view. In addition, the relevance of the keyword you set to the word your target audience is searching for increases your quality score, and your chances of being in the top rank.
1. Make sure that the keyword you specify is relevant to Google search results
2. Regularly checking information such as advertising cost and number of views from the AdWords system
3. Integrating the Google Analytics system with AdWords
4. Trying new and alternative ads until you get the best results.