Social Media is the story of your brand and tells the adventure of your company.
You can be the best in the industry; however, your target audience should be aware of this, otherwise you will be unfair to both your target audience and your brand.
The focus of communication is getting to know your target audience.
There are methodological similarities between being in contact with the target audience and establishing personal relationships. Besides, the ultimate difference between professional and individual social media use: Continuousness!
We all want to tell. The subjects of our narrative mostly consist of personal history, dreams, goals and emotions.
Brands also have histories, directions, expectations and achievements.
Individual narratives may overlap with the everyday; however, institutional narratives continue on their way by using the everyday in their favor.
This is exactly why Birlogo offers a pleasant, exciting, and a sincere companionship to those who want to continue on their way.
Each brand has its own unique history, quality, adventure and story. To tell the turning points of your story by spreading and advertising through social media, it is extremely important for your target audience to get to know you.
There are many ways to get to know your target audience. In our individual relationships, we ask questions to get to know the other person and to understand their likes, and we try to appeal to their likes. You use the same method to contact your target audience, get to know them with the help of surveys and prepare content that suits their interests.
We all want to know that the place where we belong is safe. The way to tell your target audience that they are in the right place at the right time, is about meeting their expectations. Meeting expectations becomes possible by correctly reading and responding to your target audience’s messages.
Holidays are special days when everyone is in common and the sense of unity is strengthened. In addition, birthdays are the days when people feel special. When we want to make people we know happy, we give them presents. If you see every individual in your target audience as a loyal friend of your brand; you make them feel special as they deserve, you do raffles, you offer gift and discount coupons.
There is no progress without competition! Our competitors are our friends who contribute to our development. You may not be in the same ship, but you are sailing on the same ocean. Therefore, for corporate success, it is extremely important to realize the mistakes of your competitors and learn from them and adapt their success to the elements specific to your brand.
Producing non-stop content shows that you are hardworking, not strategic, and diligence only pays off when combined with strategy. Strategy takes hold, requires change and transformation; but it doesn’t like to be left half way. Therefore, while determining your strategy, it should be prepared for all possible problems; you must be patient and create a standard for success. Most importantly, you must be sure of the sustainability of your standard.